Tag Archives: target market

Making a Fortune With Food

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When I was in high school in the 1980’s, a career in the food industry was not considered to be a practical choice for ambitious students. Back then, you only took Home Economics if you were struggling with those ‘prestigious’ subjects that would lead you to more profitable professions.

Today, it’s almost fashionable to declare that you want to make money with food. Thanks to cable TV food shows, the resurgence of fine dining, as well as notable recognition programmes such as the annual Jamaica Observer Food Awards, many persons are now proud to be earning with food.

However, while your co-workers may rave about the bread pudding that you sell on Fridays, it may not necessarily mean that you should venture into opening a dessert business. Earning part-time income from your hobby is one thing, but starting an enterprise requires careful deliberation. Continue reading Making a Fortune With Food →

Earning With Your Creativity

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As we start the second half of 2014, I would like to encourage all of you to look at ways in which you can create your own income, instead of just depending on what a job income can provide. While you don’t have to run a full-time business, you can definitely try to earn extra cash in your spare time.

One way to start a profitable part-time enterprise is to use your creativity and natural abilities to provide a product or service for sale. Let’s look at some of the steps that are involved in tapping into your talents in order to generate more money.

Assess your skills

The first thing you need to do is take a comprehensive look at some of your talents that may currently be underutilised. Your God-given gifts are not limited to artistic leanings such as singing, dancing or painting. Very often, your natural tendencies or traits contain clues to very marketable skills. Continue reading Earning With Your Creativity →

How to lose your fear of selling

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As another ‘past-due’ bill arrives in the mail, you finally accept that you need to increase your income. Although you know that you should start selling something in your spare time to generate extra cash, you’re terrified at the thought of asking people to purchase something from you.

You overlook your forebodings and bake a batch of cupcakes that you hope to sell at your office. You timidly ask a co-worker to support your venture, but she declines because she is watching her weight. You decide to give away the rest of your inventory, resolving that selling is not your forte.

One of the complaints I get from people who wish to make more money is that they dislike the process of selling. They may say that they are not natural salespersons or that selling is too hard. If you feel apprehensive at the prospect of asking for money, you may think that you hate to sell. Continue reading How to lose your fear of selling →

Business Lessons from the Honey Bee

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I have often admired the diligent work of the honeybee. Just stand in any garden for a few minutes and very soon you will see one or two honeybees foraging for food within the flowers. These insects never seem to get tired of working, so it’s obvious why an industrious person is said to be as ‘busy as a bee’.

On deeper reflection, I have come to realise that there are many insights that this tiny insect can give us about being successful in business. I did a little research on the practices of the honeybee and I was quite impressed with the systematic way that it goes about achieving its life’s work.

Here are some of the business lessons that I have learnt from studying the honeybee: Continue reading Business Lessons from the Honey Bee →