Tag Archives: virtual mall

How To Optimise Your Operations

Over the past two weeks, we have been focusing on strategies that small business owners can implement to counter the negative effects of the global economic downturn. If the going is getting tough for your business, it’s time for you to get innovative in meeting your customers’ needs and publicising your products and services.

To ensure that your business can survive and even succeed in challenging financial times, you have to focus on the efficiency of your operations. Under normal circumstances, small businesses falter and fail from using improper procedures and expensive processes. In this period of economic uncertainty it is vital for your business to become a lean, cost-effective machine.

One of the most pressing concerns for small businesses is maintaining a positive cash flow. As the saying goes, ‘Cash is king,’ and to survive a financial downturn, entrepreneurs must have a good handle on incoming and outgoing cash. Even a minor reduction in sales can trigger off the inability to meet bills, source raw materials and generally stay afloat. Continue reading How To Optimise Your Operations

Selling on the Web

Last week we looked at the process of setting up an Internet presence for your business. If you have a limited budget, cyberspace doesn’t have to be out of your reach. With less than J$15,000, you can buy a web address, design your own website using templates, and be up and running in a short time.

After you’ve established a website to showcase your products and services, you should consider getting E-commerce capabilities to sell your offerings online. According to ecommerce.networksolutions.com, electronic commerce or E-commerce is a term for any type of business, or commercial transaction that involves the transfer of information across the Internet.

E-commerce is becoming prevalent worldwide as the growth in Internet usage explodes. “In the near future the boundaries between ‘conventional’ and ‘electronic’ commerce will become increasingly blurred as more and more businesses move sections of their operations onto the Internet,” the website concluded.

Most of us are familiar with E-commerce websites such as Amazon.com, the massive cyberspace shopping mall that allows you to purchase almost anything under the sun. But what exactly does it take to turn your basic website into an online sales outlet? Continue reading Selling on the Web