Patrick owned a small pharmacy that had been struggling in recent years. Rising overheads, declining sales and a burdensome debt situation were some of the factors that were crippling the cash flow and profitability of the business. Patrick was in a quandary – there wasn’t enough capital to either cease or continue operations.

To pay off long-standing bills and restock his store, Patrick tried to obtain additional financing, but his poor credit rating prevented him from getting another loan. In desperation, he decided that the only option to generate extra cash was to have a massive sale on most of the items that had been sitting in his establishment for a long time.

With little concern about the original cost of his ‘dead’ stock, Patrick slashed prices on all non-performing goods to J$1,000 and less. Then he put up sale signs and displayed some of the articles on a table outside the store. To his surprise, during the first week he made over J$40,000; and the increased traffic also boosted his sales of regularly-priced items in the store. Continue reading More Money: Use What You Have →