You may have vivid (and not-so-fond) childhood memories of being asked to take home a sponsorship form in support of a school fund-raising effort. Sometimes you were required to participate in a walkathon based on your pledges, but very often it was merely a symbolic effort to bring in cash from friends and family.

These promotions were usually quite successful in helping schools and other institutions to generate much-needed capital to carry out important projects. Sponsorships have been used to buy sporting supplies, send students on trips overseas, and even build auditoriums. Individuals can truly be powerful when they co-operate towards achieving a common goal.

One, one coco full basket

Recently, I received an e-mail that invited persons to sponsor the entrepreneurial efforts of a young lady who wished to publish a daily calendar featuring Jamaican proverbs. The link pointed to a website, Sponsume.com, where you could support the project either by giving US$5 in sponsorship or pre-ordering various quantities of the proposed item. Continue reading Sponsor Me, Please →