Racquel was finally convinced that now was the right time for her to package her banana bread and try to market it commercially. If she had received J$100 every time she had heard, “Why don’t you sell this in the supermarkets? It tastes great!” she would be a wealthy woman today.

Apart from the fact that she was curious to know if her grand-aunt’s tasty recipe could make her some money, she knew that she needed to have a Plan B for creating income. Her employer’s business was struggling and she knew that it was only a matter of time before he started laying off staff.

Racquel had already registered a business name with the Companies Office and had hired a graphic artist to design a logo. She had made a list of potential outlets and had some ideas on how to market her product on social media. There was just one thing stopping her from proceeding – she was scared. Continue reading Fortune Favours the Bold →