If you are an aficionado of jewellery, there is nothing quite as enticing as seeing artfully crafted golden trinkets, inlaid with precious stones, in a shop window. As the saying goes, “A diamond is a girl’s best friend,” and many women would love to deepen this particular bond of friendship!

In the world of investing, it is also easy to become enthralled by the glitter of an investment that promises to transform your fortunes by making you very wealthy. As you struggle along trying to make ends meet, the thought of being able to live more abundantly can be very appealing indeed.

An unwitting window-shopper is often tempted to pay large sums to acquire a beautiful new piece of gold jewellery. An inexperienced investor, lured with thoughts of getting wealthy from a seemingly attractive investment option, can similarly be enticed into making inappropriate financial decisions.

In The Merchant of Venice, Shakespeare opined, “All that glitters is not gold.” This quote cautions you not to be swayed by external features when determining the worth of a person or an item. The same holds true for many investments, as you need to look beyond the surface to verify their real value. Continue reading All That Glitters →